What we are
raising for.

England makes every farm prove what it put on the ground. We turn the monitoring that proves it into the decision that saves the input, and sell that as a subscription the farm renews every month.

< £20
Per sensor target
£0–£39+
SaaS per farm / month
Next
Public launch
After launch
First deliveries
Email investor relations See the model →

Why now

One decision sets the margin and the emission.

Nutrient timing is where a farm’s cost, its crop and its runoff all meet. That is the decision we are built around.

  1. 59%

    of UK nitrous oxide emissions came from agriculture in 2024

    Fertiliser and agricultural soils sit at the centre of that figure. It is what makes timing and evidence a commercial question rather than only an environmental one.

  2. 40%

    of water pollution in England comes from agriculture

    Around 60% of the nitrogen found in rivers in England and Wales comes from the same place. Nutrient loss is the part of a field decision that shows up beyond the farm gate.

  3. 50–80%

    less water in rivers in summer, projected by 2050

    A projection rather than a decline anyone has measured yet. It is the reason irrigation timing stops being a cost question and becomes an availability one.

What we are setting out to prove against those numbers is written up as targets, with the measurement protocol beside them. Read the methodology →

The five-minute version.

  1. Why now

    Governments now make every farm prove what it did, digitally and on a deadline: fertiliser records, subsidy evidence, deforestation dossiers.

    In England the Farming Rules for Water already make planning, application and record-keeping part of the job, and EUDR adds parcel-level provenance for smaller operators from 30 June 2027.

  2. Who this is for

    Precision agriculture already exists for large estates on machinery contracts. Most farms are not that, and a lot of their ground has no phone signal.

    England holds 45,300 cereal, general cropping and mixed holdings, and only 28% of English farm businesses use a precision-farming technique. This is first-time adoption rather than switching.

  3. The wedge

    We make compliance a by-product of monitoring. The sensors read the soil, the app writes the legally required record, and the same reading says what to do this week in a sentence.

    Plans follow RB209 and rankings calibrate on the AHDB Recommended List, so the standards a grower already trusts are on the screen.

  4. How it gets big

    One farm proves the loop in a single season. Then it adds fields, adds users, and introduces us to the neighbours its agronomist already visits.

    Software is £19 to £39 per farm per month. Nitrogen alone runs around £366 per hectare, which is the cost the recommendation is measured against.

  5. The endgame

    Every season of ground truth sharpens our recommendations. Every farm that joins sharpens its neighbours’ alerts. The data compounds and the network compounds.

    Per-field truth crossed with national trial data is a recommendation no satellite or weather station can make.

How the money works.

The subscription is the business. The device gets us onto the farm, and a third line sits behind both, outside every forecast we run.

  1. Line 1 · The business

    Priced against one agronomist visit

    Compliance and agronomy at £19 to £39 per farm per month. Less than a single agronomist visit for the whole season, and it is the line every forecast we run is built on.

    £228 to £468 per farm per year, with several users included under fair use.

  2. Line 2 · The device

    Priced to go in the ground

    We take a sensible margin on the sensor rather than pricing it like enterprise kit. A farm that has never bought precision agriculture has to be able to say yes to the first one.

    Comparable LoRaWAN nutrient sensors retail at roughly £115 to £200.

  3. Line 3 · Later, and not counted

    The input order

    A recommendation can become an order in two taps, and a commission would follow the advice we already gave. The marketplace is not built and this line is in none of our forecasts. We would rather prove the subscription first.

    A 100 ha farm spends around £60,000 a year on variable inputs. None of it is in our plan.

The full business case

Unit economics, pricing bands, payback per farm and the input-channel model, in one document. We send it on request.

Request the business case

What we own out loud

  • Hardware in a field fails. Placement checks, battery forecasting and solar telemetry ship with the kit, and replacement is handled rather than argued about.
  • The wedge assumes SFI and NVZ style regimes persist. Four UK nations and the EU are all trending towards more evidence, and we are spread across them.
  • Agronomy carries liability. We cite RB209 and the AHDB Recommended List rather than inventing advice, label the confidence on every number, and never act on a farm automatically.

Why cheap sensors compound.

Cheap sensors land on more farms → Variety, microclimate and outcome data builds up → Recommendations get sharper, and farms renew → Sensor cost falls, so new farms join free or near-free

Growers pay for a decision they would otherwise buy an agronomist visit to get, and a record they would otherwise assemble by hand. The same data becomes worth something to seed growers and buyers once it has scale, but we are not counting that money yet.

Later, the same field record can carry EUDR provenance and the diffuse-pollution data water companies can use. Directions, not revenue lines.

Three founders.

David Linten
Founder, CEO & Electronics Engineer
Talks to growers and pilot sites. Builds the hardware.
Moises Canton
Co-founder, AI Engineer & Strategy
Builds the AI behind the recommendations. Drives commercial strategy.
Alejandro Rodriguez
Co-founder, Software Engineer & Product
Builds the platform. Owns the product.
AgriHub360 pilot

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