What we are
raising for.

We are raising ahead of our Q3 2026 Kickstarter to scale production and accelerate the platform. The sensor is the wedge. The dashboard, recommendations and (later) marketplaces are the moat.

< £20
Per sensor target
£0–£39+
SaaS per user / month
Q3 2026
Kickstarter launch
Late 2026
First deliveries
Email investor relations Read the methodology → Skip to numbers →

Show your math.

Bottom-up, sourced. The questions we need to answer.

Who buys first

Of the UK’s ~209,000 commercial farm holdings, roughly 86% are classified as small or very small by standard output. Those are the SMEs we want to serve.

Source: Defra, June 2024 ↗

Which 200 of them sign up in our Kickstarter window?

Why they pay

The FAO estimates 20–40% of global crop yields are lost to pests and abiotic stress every year. Irrigation alone accounts for ~70% of global freshwater withdrawals.

Source: FAO · State of Food and Agriculture ↗

Does our kit save a UK SME enough water and yield in one season to pay for itself?

What we own that they don’t

Every sensor adds a (variety, vendor, microclimate, outcome) row to a dataset nobody else has. Climate FieldView owns yield. We own variety attribution. Today seed breeders pay for that signal through multi-site field trials.

Source: AgFunder Global AgriFoodTech Investment Report 2025 ↗

How fast does the dataset compound past pilot scale?

The wedge

We are not chasing 570M farms. The bet is 200 UK SME farms in year 1 from the Kickstarter cohort. Year-2 expansion is decided by what year-1 outcomes show.

Whether that path works is the only number that matters before Series A.

Cheap sensors compound into a moat.

Cheap sensors land on more farms → Variety × microclimate × outcome data compounds → Recommendations get sharper. Growers buy seed through us → Seed breeders pay for outcome telemetry → Sensor cost falls. New farms join free or near-free

Three customers pay for the same data: growers (better picks), breeders (real-world telemetry), buyers (EUDR-ready provenance, 30 December 2026 deadline).

Parcel-level MRV for the EU’s carbon farming framework, and diffuse-pollution data the water companies can actually use.

No real numbers yet.

Most AgTech sites brag in headline figures we know are vanity metrics. We would rather wait for the 2026 harvest than make any up. This page is where the real ones will live.

After harvest

Each one with a confidence label, a methodology footnote, and a date.

  • Yield uplift vs. the farmer’s existing pick
    Per variety, per field.
  • Input cost reduction
    Driven by Smart Fertilisation against a pre-pilot baseline.
  • Water saved
    After Smart Irrigation runs a full season.
  • Pest and disease diagnoses
    After photo diagnosis ships.

And what will not be here

  • Per-farm numbers, until the grower has consented in writing.
  • Marketplace sales land here once the marketplace goes live with launch.
  • Aggregate EUDR provenance, once the dossier export ships.
Demo · illustrative model

Try the unit economics.

Drag the sliders. Watch how cheap sensors compound into three revenue streams.

A simplified version of the team’s investor model. Real numbers depend on cohort behaviour, retention, breeder deal terms, and our hardware BOM. We will share the validated model on request.

0 farms 1000 farms
5 ha 200 ha
0% 100%
1 seasons 5 seasons
£0 / row £50 / row
—
Sensors deployed
Hardware sold at cost.
—
Outcome rows / year
(variety × microclimate × outcome) tuples.
—
Annual revenue
Across all three streams.
—
Dataset value at season end
Cumulative rows × breeder value.
Revenue mix
  • SaaS subscriptions —
  • Marketplace commission —
  • Breeder telemetry —

All numbers are illustrative. Hardware revenue is sold at cost and excluded from these totals. Real cohort behaviour, retention, and deal terms move these lines materially.

Email for the validated model →