What we are
raising for.

We are raising ahead of our public launch to scale production. The cheap sensor is the wedge. The dashboard, recommendations and later marketplaces are the moat.

< £20
Per sensor target
£0–£39+
SaaS per farm / month
Next
Public launch
After launch
First deliveries
Email investor relations Read the methodology → Skip to numbers →

Show the maths.

Bottom-up and sourced. The questions we still need to answer.

Who buys first

Of the UK’s ~209,000 commercial farm holdings, roughly 86% are classified as small or very small by standard output. Those are the SMEs we want to serve.

Source: Defra, June 2024 ↗

Which 200 of them sign up in our launch window?

Why they pay

The FAO estimates 20–40% of global crop yields are lost to pests and abiotic stress every year. Irrigation alone accounts for ~70% of global freshwater withdrawals.

Source: FAO · State of Food and Agriculture ↗

Does our kit save a UK SME enough water and yield in one season to pay for itself?

What we own that they don’t

Every sensor adds a (variety, vendor, microclimate, outcome) row to a dataset nobody else has. Climate FieldView owns yield. We own variety attribution. Today seed breeders pay for that signal through multi-site field trials.

Source: AgFunder Global AgriFoodTech Investment Report 2025 ↗

How fast does the dataset compound past pilot scale?

The wedge

We are not chasing 570M farms. The bet is 200 UK SME farms in year 1 from the launch cohort. Year-2 expansion is decided by what year-1 outcomes show.

Whether that path works is the only number that matters before Series A.

Why cheap sensors compound.

Cheap sensors land on more farms → Variety, microclimate and outcome data builds up → Recommendations get sharper, and growers buy seed through us → Sensor cost falls, so new farms join free or near-free

Growers pay at launch, for better seed picks and a kit that pays for itself. The same data becomes worth something to seed breeders and buyers once it has scale, but we are not counting that money yet.

Later, the same field record can carry EUDR provenance and the diffuse-pollution data water companies can use. Directions, not revenue lines.

Proof, measured on a working farm.

Every number here will be real, measured on a working farm, each with a confidence label and a methodology footnote. They arrive after the 2026 harvest. Until then we publish nothing rather than estimates.

After harvest

Each one with a confidence label, a methodology footnote, and a date.

  • Yield uplift vs. the farmer’s existing pick
    Per variety, per field.
  • Input cost reduction
    Driven by Smart Fertilisation against a pre-pilot baseline.
  • Water saved
    After Smart Irrigation runs a full season.
  • Pest and disease diagnoses
    After photo diagnosis ships.

And what will not be here

  • Per-farm numbers, until the grower has consented in writing.
  • Marketplace sales land here once the marketplace goes live with launch.
  • Aggregate EUDR provenance, once the dossier export ships.